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The New Architecture of Merchants Square

text by Edward Chappell
photos by Barbara Lombardi

Weatherboarded shop

Facing Boundary Street, a simple weatherboarded shop flanked by bolder, formal corner edifices on the north and south.

North alley face East alley face

The north alley face, above, and east alley, right, are simple versions of their more elaborate fronts.

South facing edifice South structure

The south structure.

This structure stands at the ancient intersection of Duke of Gloucester Street, Boundary Street, Richmond Road, and Jamestown Road. The project's most formal edifice, it turns nearly identical facades south and west. Its sources include Mount Airy on Virginia's Northern Neck and Blandfield across the Rappahannock River near Tappahannock.

The Colonial Williamsburg Foundation's commitment to excellence in a shopping area it built for businesses displaced by the restoration of the eighteenth-century city—Merchants Square—is reflected by a remarkable addition that opened this spring. It is a group of structures in what is really a single edifice, unofficially known as the College Corner Building for its proximity to the triangular intersection of Jamestown and Richmond Roads at the apex of the College of William and Mary's three-centuries-old campus. English architect Quinlan Terry began the design in 2000, and working with the foundation's architectural historians, created elevations surprising as well as familiar, which look as though they belong in Merchants Square, without repeating well-known, well-loved details seen along Williamsburg's streets.

Merchants Square architecture has always been eclectic and playful compared to the heart of the restoration, the Historic Area. Terry responded to this tradition, drawing inspiration from English and Virginia structures. He is especially attracted to such expressive eighteenth-century Tidewater houses as Rosewell on the York River and Mount Airy on the Rappahannock. Some of the 1760s stonework at Mount Airy can be seen at the southwest corner, though he varied the sizes of the openings and complicated the geometry as he fit together its rusticated blocks.

The northwest structure is more assertively English, but high parapet walls, hiding much of the roof, and rich rubbed-and-gauged brickwork draw on the blocky appearance of Rosewell and its classical details. The scale of the chimneys is inspired by the large square smokestacks at the Nelson House in neighboring Yorktown, and at Shirley, to the west in Charles City County. Terry has written about his admiration for old buildings whose designers were long ago forgotten, for good design crafted by now-anonymous people. The northwest walls, with brick cornices and Ionic niche, grows directly from such structures.

The richness of this tradesmen's classicism contrasts with the severity of the northeast elevations' yellowish brick walls and deep post-Revolutionary eaves. The principal decoration on the otherwise chaste brick box is a crisp wooden shop front. Its general conception is that of a thousand shops, from East London to Philadelphia. The details have high pedigree, however, drawn from James Stuart and Nicholas Revett's 1787 architectural drawings of the Erechtheion, the complex Athenian temple near the Parthenon.

A wooden fourth front looks borrowed from a Virginia crossroads, except for its decidedly English round-headed dormer window. Terry sees humor in such combinations, but he is more interested in providing the public with instructive details than in esoteric wit. "Nothing good is entirely new," he says, hoping that what he has learned from the old buildings of anonymous architects and used here will be adopted by builders more interested in pleasing effect than in cultivating the designer's fame.

Wooden door

Vernacular forms or regional materials are combined with refined, international elements, like classical wooden door surrounds, above, and the carved stone bases, right, of a niche overlooking Boundary Street.

Stone base
Curve headed window

The details are inspired by sources as diverse as wide, curve-headed windows, above, from the outbuildings at Shirley in Charles City County and fluted bases, right, on the fifth-century B.C. Erechtheion in Athens.

Fluted base
Curved window

Curve-headed window

Wooden door

Classical wooden door surround

Wooden door

Baroque gadrooning on the niche is drawn from the eighteenth-century brick façade of a timber building down the High Street from architect Quinlan Terry's office in Dedham, a conservation-minded village in East Anglia.


Terry celebrates the often elegant details of not-so-famous buildings in England and its old mainland colonies. Examples he used in Merchants Square are the round-roofed dormer above the weatherboard front of the middle structure...

Brick entablature

... as well as brick entablature blocks, above, and a niche above the classical shop fronts, right.

Installing a finial on the cupola

Roofers Duy-Anh Tran and Soi Son, born in Vietnam, install a gilded finial on the cupola above Duke of Gloucester Street.

Ionic cap

Portland stone Ionic capital beside the niche

Ionic cap detail

Detail of capital set into rubbed and gauged brickwork

Detail of west pediment

Detail of west pediment with dentils


Cupola and balustrade on south roof

Stone bracket

Stone bracket below niche on the west wall

East shop front door

East shop front door with transom window

Gilt finial

Gilt finial awaits placement on top of cupola

For further reading:

Listen to a Behind the Scenes Interview: Architectural Research. Ed Chappell discusses the value of preserving and restoring buildings in understanding how people lived their lives in the past.

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